Assignment


Create a dynamic element for a brand of your choice as part of a speed assignment (7 hours). Make sure it moves and fits your brand. Make experiments and search the limits.


My brand of choice was Y-3 a collab brand between Adidas and Designer Yohji Yamamoto

Assignment


Create a dynamic element for a brand of your choice as part of a speed assignment (7 hours). Make sure it moves and fits your brand. Make experiments and search the limits.

My brand of choice was Y-3 a collab brand between Adidas and Designer Yohji Yamamoto

Concept


The Y in Y-3 stands for Yohji Yamamoto and the 3 stand for the three stripes of Adidas. I wanted to put more emphasis on the 3 stripes from Adidas.


I wanted to make sure the form of the dynamic element was very flexible and easy to change.


Concept


The Y in Y-3 stands for Yohji Yamamoto and the 3 stand for the three stripes of Adidas. I wanted to put more emphasis on the 3 stripes from Adidas.

I wanted to make sure the form of the dynamic element was very flexible and easy to change.

Design


Adding 3 flowing stripes to the logo but keeping it black and white to highlight Adidas but keeping it Yohji Yamamoto.


the element is flexible as it can be changed through mouse movement or pattern input. And can be used for editorials or graphics for clothing itself.



Design


Adding 3 flowing stripes to the logo but keeping it black and white to highlight Adidas but keeping it Yohji Yamamoto.

the element is flexible as it can be changed through mouse movement or pattern input. And can be used for editorials or graphics for clothing itself.

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