Assignment
A hypothetical Dynamic branding for the Nike After Dark Tour.
Think flexible, consistent and easy to adapt to different mediums.
Assignment
A hypothetical Dynamic branding for the Nike After Dark Tour.
Think flexible, consistent and easy to adapt to different mediums.
Concept
The inspiration was the unique color and rhythmic alignment of the sodium lamps runners will see after the sun has set.
Concept
The inspiration was the unique color and rhythmic alignment of the sodium lamps runners will see after the sun has set.
Design
The branding is built out of the dynamic element, a creative direction in the photography visualized by AI-generated imagery and fast kinetic animation.
The dynamic element is flexible and possible through the use of AE expressions.
The AI-generated imagery is created with ComfyUI to ensure consistent results.
Design
The branding is built out of the dynamic element, a creative direction in the photography visualized by AI-generated imagery and fast kinetic animation.
The dynamic element is flexible and possible through the use of AE expressions.
The AI-generated imagery is created with ComfyUI to ensure consistent results.
