Assignment
For this assignment, we had to create a an instore installation and a digital marketing campaign targeted to the gen Z audience for a brand. We selected Loewe.
Loewe is a brand with focus on leather luxury. Handbags, belts but also non leather clothing. Recognized by their emblem, the L mirrored 4 ways.
Assignment
For this assignment, we had to create a an instore installation and a digital marketing campaign targeted to the gen Z audience for a brand. We selected Loewe.
Loewe is a brand with focus on leather luxury. Handbags, belts but also non leather clothing. Recognized by their emblem, the L mirrored 4 ways.
Concept
We came up with a PR event during Tokyo Fashion Week, held at Loewe’s first Recraft store.
The idea was to invite Loewe’s community to experience the brand’s heritage in a new way. As they explored the store, their movement would be tracked, and this path would be turned into a personal emblem, unique to each visitor that could be embossed on their 1 of 1 Loewe leather goods.
Concept
We came up with a PR event during Tokyo Fashion Week, held at Loewe’s first Recraft store.
The idea was to invite Loewe’s community to experience the brand’s heritage in a new way. As they explored the store, their movement would be tracked, and this path would be turned into a personal emblem, unique to each visitor that could be embossed on their 1 of 1 Loewe leather goods.
Design
We kept the design language close to that of Loewe, clean and fresh yet filled with heritage.
We designed 3 phases of the event. Everything around invitation, teasing the concept but not showing it. The event itself and the marketing campaign that would be on instagram and other social media.
Design
We kept the design language close to that of Loewe, clean and fresh yet filled with heritage.
We designed 3 phases of the event. Everything around invitation, teasing the concept but not showing it. The event itself and the marketing campaign that would be on instagram and other social media.
